Friday, 21 December 2018

Exclusive Report - World Cup final drew global audience of 1.12 billion, says FIFA

A combined global audience of 1 . 12 billion watched the World Cup final between France and Croatia in July , FIFA , the governing body of world football , said on Friday.
In total , FIFA said , a “ combined 3 . 572 billion viewers – more than half of the global population aged four and over – tuned in to world football ’ s ultimate competition ” for at least a minute , over the course of the World Cup’ s from June 14 to July 15.

A survey it had commissioned by FIFA found that 3 . 04 billion viewers caught at least three minutes, a 10. 9 per cent increase on Brazil 2014 , and 2 . 49 billion watched at least 30 minutes, or one third of one match , up on 2014 ’ s 1 . 95 billion.
FIFA calculated that the average live audience for each of the 64 matches was 191 million .
The survey estimated that 9 . 5 per cent of that audience , or 309 . 7 million people, watched no coverage at home but “ caught the action on digital platforms , in public viewing areas or in bars and restaurants . ”

That proportion was higher for the final between France and Croatia . FIFA said 884 . 37 million viewers tuning in to traditional TV coverage and a further 231 . 82 million watching outside the home or digitally.

Via Punchng

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